Top 50 media agencies 2011
Rank 2010 Rank 2009 Agency Billings 2010 (£m) Billings 2009 (£m) Year-on-year % change
1 1 MediaCom 1,051.37 979.89 7.3
2 2 OMD 717.09 788.11 -9
3 4 Mindshare 668.82 632.19 5.8
4 5 ZenithOptimedia 665.94 518.02 28.6
5 6 MEC UK 662.69 510.08 29.9
6 3 Carat 656.43 662.59 -0.9
7 7 Starcom MediaVest Group 474.83 461.52 2.9
8 9 Walker Media 277.02 202 37.1
9 10 PHD 238.24 187.28 27.2
10 8 Vizeum 231.56 218.36 6
11 14 MPG Media Contacts 218.2 180.53 20.9
12 11 UM London 167.33 154.54 8.3
13 12 Initiative 166.72 147.43 13.1
14 19 Maxus 153.42 52.91 190
15 13 Brilliant Media 151.63 139.61 8.6
16 15 MediaVest 123.01 121.53 1.2
17 17 Arena Media 89.15 62.21 43.3
18 16 Rocket 64.57 70.06 -7.8
19 25 All Response Media 59.74 36.41 64.1
20 20 Feather Brooksbank 54.17 48.74 11.1
21 22 Total Media Group 52.72 41.81 26.1
22 26 The7stars 41.96 29.47 42.4
23 21 John Ayling&Associates 38.28 42.33 -9.6
24 18 Kinetic 37.13 57.14 -35
25 24 Robson Brown 36.21 37.2 -2.7
26 23 Target Media 30.87 38.87 -20.6
27 29 TCS Media 28.92 22.12 30.7
28 30 AMS Media Group 27.15 21.87 24.1
29 51 Generation Media 24.48 9.69 152.7
30 37 Media Vision 23.79 17.57 35.4
31 36 Conrad Advertising 23.52 18.33 28.3
32 32 Ptarmigan Media 22.28 20.69 7.7
33 35 Bygraves Bushell Valladares Sheldon 21.73 18.45 17.8
34 27 Media Campaign 20.45 26.09 -21.6
35 33 Bray Leino 20.37 20.65 -1.3
36 39 TMW (The Media Works) 18.03 15.15 19
37 40 Mike Colling&Company 17.88 14.88 20.1
38 44 Martin Tait Redheads 16.02 12.1 32.4
39 38 Sold Out Advertising 14.78 15.41 -4.1
40 46 Lavery Rowe Advertising 14.57 11.52 26.5
41 52 Attinger Jack Advertising 13.78 8.76 57.3
42 75 Insert House 12.22 5.22 134.2
43 48 Adconnection 11.85 10.7 10.7
44 42 Dewynters 11.79 12.77 -7.7
45 65 Arm Direct Group 10.84 6.41 69.2
46 31 WFCA Integrated 10.75 21.51 -50
47 58 PHD North 10.73 7.15 49.9
48 47 Rathbone Media 10.44 11.13 -6.2
49 43 MediaVest (Leeds) 10.42 12.18 -14.5
50 28 Rapp Media 10.29 24.64 -58.3
Source: The Nielsen Company. Note: The term 'billings' refers to the combined value of UK above-the-line advertising (including online) that is booked, placed and created by agencies on behalf of their clients. It should not be confused with agency income. n/a dictates no data supplied or available
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