Top 100 creative agencies 2010
Rank 2009 Rank 2008 Change in ranking Agency Billings 2009 (£m) Billings 2008 (£m) Year-on-year % change Top-spending clients in 2009 (top 30 entries only)
1 1 = Abbott Mead Vickers BBDO 347.3 376.4 -7.72 Sainsbury’s, Aviva, BT, Camelot Group, COI
2 2 = McCann Erickson 220.6 268.7 -17.91 L’Oreal Paris, Nestle, Aldi, Microsoft, Maybelline
3 12 up 9 Fallon 206.1 172.5 19.48 Asda, Orange, Cadbury Trebor Bassett, More Th>n, Skoda (UK)
4 7 up 3 Rainey Kelly Campbell Roalfe/Y&R 204.1 215 -5.09 Marks&Spencer, Lloyds TSB, Danone Holdings (UK), Virgin Media, LG Electronics (UK)
5 4 down 1 JWT London 202.7 246.6 -17.82 Kellogg, HSBC, Nestle, Kraft Foods (UK), Debenhams
6 9 up 3 WCRS 197.4 198.5 -0.59 BSkyB, BMW (UK), Churchill Insurance, Santander, Weetabix
7 5 down 2 M&C Saatchi 193.7 230.7 -16.01 Direct Line Insurance, NatWest, Currys Group, PC World, GlaxoSmithKline
8 6 down 2 Euro RSCG London 192.3 227.8 -15.58 Reckitt Benckiser (UK), Citroën (UK), Peugeot, EDF Energy, Nutricia
9 3 down 6 Bartle Bogle Hegarty 189.1 260 -27.28 Unilever (UK), Vodafone, Audi (UK), Kentucky Fried Chicken, British Airways
10 10 = Delaney Lund Knox Warren 185.1 183.4 0.97 WM Morrison, Vauxhall Motors, Halifax, COI, WH Smith
11 13 up 2 Leo Burnett 183.4 169.6 8.14 McDonald’s, Kellogg, Procter&Gamble, COI, Homebase
12 14 up 2 CHI&Partners 169.5 151.7 11.75 Argos, British Gas, News International, TalkTalk, Carphone Warehouse
13 8 down 5 Ogilvy Advertising 166.2 205.8 -19.25 Ford, Unilever (UK), Mattel (UK), American Express (Europe), Avon Cosmetics
14 18 up 4 Mother 157.2 142.1 10.59 Boots, Coca-Cola (GB), Anheuser-Busch InBev, Dell, Unilever (UK)
15 11 down 4 Publicis 139.3 174.5 -20.17 Garnier, Renault (UK), COI, easyJet, L’Oreal luxury products
16 17 up 1 Saatchi&Saatchi 118.5 142.6 -16.85 Procter&Gamble, T-Mobile, Comet Group, General Mills (UK), NSPCC
17 15 down 2 TBWA\Mondon 117 146.4 -20.09 apple (uk), nissan (gb), sony computer entertainment, beiersdorf (uk), müller dairy (uk)
18 20 up 2 the red brick road 116 110.7 4.81 tesco, tesco personal finance, thinkbox, olympus(uk), brewin dolphin holdings
19 19 = ddb london 111.7 137.3 -18.7 volkswagen (uk), hasbro (uk), exxon mobil, nestle, kwik fit (gb)
20 16 down 4 grey worldwide 107.7 143.2 -24.8 procter&gamble, glaxosmithkline, dairy crest, british heart foundation, ipc media
21 24 up 3 vccp 103.9 78.5 32.34 o2 (uk), bgl group, müller dairy (uk), coi, aer lingus
22 22 = beattie mcguinness bungay 79.5 86.5 -8.11 coors brewers, ing direct, mccain foods, thomson tour operators, ikea (uk)
23 23 = mcbd 66.4 80.7 -17.73 waitrose, coi, premier foods, vision express (uk), p&o cruises
24 43 up 19 rapier 65.1 25.8 152.42 b&q, virgin media, yell, bauer media, coi
25 31 up 6 public 54 39.7 36 dfs furniture, sleepmasters, netto food stores, keepmoat (doncaster), corus group
26 21 down 5 lowe 53.1 91.3 -41.83 unilever (uk), vauxhall motors, johnson&johnson, john lewis partnership, saab (gb)
27 26 down 1 libertine 49 53.2 -8.05 hmv, alliance&leicester, matalan, play.com, butlins
28 34 up 6 karmarama 43.7 32.9 32.97 nintendo (uk), lastminute.com, paddy power, nationwide, staples office superstore
29 27 down 2 doner cardwell hawkins 43.3 48.4 -10.46 moneysupermarket, blockbuster entertainment, travelodge, nikon (uk), fuller smith&turner
30 28 down 2 uber agency 43.2 46.3 -6.8 dfs furniture, netto food stores, midway games, sega europe
31 25 down 6 wieden&kennedy 37.267 64.238 -41.99
32 40 up 8 bray leino 36.516 26.698 36.78
33 32 down 1 proximity london 36.05 37.126 -2.9
34 36 up 2 krow 35.052 29.955 17.02
35 41 up 6 cheethambell jwt 34.95 26.543 31.67
36 42 up 6 robson brown 34.869 26.341 32.37
37 35 down 2 tbwa\manchester 34.429 31.992 7.62
38 67 up 29 brothers and sisters 29.997 12.837 133.68
39 37 down 2 farm 28.591 29.861 -4.25
40 90 up 50 iris 26.962 6.961 287.34
41 30 down 11 golley slater group 26.37 39.944 -33.98
42 29 down 13 wfca integrated 26.191 45.264 -42.14
43 45 up 2 leagas delaney 25.376 24.744 2.55
44 48 up 4 guerilla vision 25.305 21.097 19.95
45 46 up 1 draftfcb 22.389 23.773 -5.82
46 38 down 8 space city productions 22.325 29.306 -23.82
47 49 up 2 mortimer whittaker o’sullivan 21.307 21.064 1.15
48 33 down 15 rapp 20.828 33.459 -37.75
49 154 up 105 adam&eve 20.05 3.017 564.5
50 44 down 6 kindred agency 19.33 25.249 -23.44
51 51 = the union 18.4 18.591 -1.03
52 80 up 28 tullo marshall warren 17.962 9.652 86.1
53 50 down 3 team saatchi 17.932 20.789 -13.74
54 52 down 2 principles agency 15.336 18.434 -16.81
55 56 up 1 frame group 15.054 17.25 -12.73
56 62 up 6 dewynters 14.458 14.605 -1.01
57 77 up 20 elvis 14.06 10.158 38.41
58 55 down 3 designate 13.44 17.45 -22.98
59 192 up 133 brave 13.191 1.994 561.64
60 75 up 15 chick smith trott 12.995 10.513 23.61
61 66 up 5 st luke’s 12.66 13.34 -5.1
62 54 up 8 eardrum 12.588 17.663 -28.73
63 82 up 19 hurrell moseley dawson&grimmer 12.583 8.702 44.6
64 58 down 6 souk 12.415 16.165 -23.2
65 60 down 5 radioville 12.366 15.108 -18.14
66 88 up 22 arm direct group 12.153 7.12 70.69
67 59 down 8 conrad advertising 11.996 15.688 -23.53
68 87 up 19 leith agency 11.729 7.424 57.98
69 96 up 27 partners andrews aldridge 11.686 5.349 118.47
70 64 down 6 dentsu london 11.446 13.835 -17.27
71 61 down 10 audacity 11.173 14.808 -24.55
72 74 up 2 big communications 11.049 10.619 4.05
73 53 down 20 sapientnitro 10.933 18.276 -40.18
74 72 down 2 sold out advertising 10.846 11.524 -5.88
75 79 up 4 home advertising 10.322 9.695 6.47
76 68 down 8 quiet storm 9.972 12.836 -22.32
77 47 down 30 walker agency 9.345 21.935 -57.4
78 39 down 39 dig for fire 9.342 28.834 -67.6
79 71 down 8 meteorite 9.014 11.584 -22.19
80 63 down 17 the gate worldwide 8.982 14.059 -36.11
81 85 up 4 watson phillips&norman 8.951 7.88 13.59
82 70 down 12 the law firm 8.407 12.368 -32.03
83 84 up 1 tom reddy advertising 8.35 7.887 5.88
84 57 down 27 waa 7.76 16.691 -53.51
85 95 up 10 drummond advertising 7.662 5.943 28.92
86 78 down 8 attinger jack advertising 7.284 9.769 -25.43
87 98 up 11 truly london 7.21 4.87 48.04
88 94 up 6 hooper galton 6.971 6.059 15.04
89 92 up 3 oakbase 6.865 6.63 3.54
90 81 down 9 inferno 6.771 9.357 -27.64
91 314 up 223 nigel endersby advertising&marketing 6.729 0.395 1,605.34
92 73 down 19 nexus/h uk 6.545 10.753 -39.13
93 83 down 10 lavery rowe advertising 6.478 8.62 -24.85
94 89 down 5 cogent elliott 6.458 7.016 -7.95
95 65 down 30 teamspirit 6.417 13.402 -52.12
96 93 down 3 penna barkers edinburgh 6.067 6.086 -0.32
97 91 down 6 euro rscg life 6.052 6.826 -11.33
98 86 down 12 propaganda advertising 5.675 7.796 -27.21
99 69 down 30 barrington johnson lorains 5.445 12.775 -57.38
100 76 down 24 billington cartmell 5.428 10.205 -46.81
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