Ocean Spray 'good inside' by Arnold London
Ocean Spray has launched a UK campaign aiming to present the cranberry drink to a new audience using a humorous tone.
The brand plays on the jokey stereotype that the British like tea and live in Castles.
Released: 15 April 2010
- Agency: Arnold London
- Advertiser: Ocean Spray
- Creative Type: Television
- Sector: Food & Drink Soft Drinks
- Country: United Kingdom
Credits
Campaign title
Good on the inside
Chief creative officer
Pete Favat
Chief creative officer in London
Paul Shearer
Global group creative director
John Petruney
Associate creative director
Lisa Taylor
Producer
Spring Clinton Smith
Assistant producer
Patricia Wasiolek
Production company
Redtree Productions
Director
Pete Favat
Editorial company
Assembly Required
Editor
Ellen Wallett Lacey
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