Warburton's 'hollywood' by RKCR/Y&R

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Warburton's new TV ad continues its latest theme of parodying a Hollywood epic to promote its credentials as the caring baker.

The 30-second ad aims to portray the care and attention that Warburton's dedicate to the baking of its bread.

Released: 13 April 2010

Client
Richard Hayes, marketing director, Warburtons

Creative director
Mark Roalfe

Copywriter
Mark Waldron

Art director
Dave Godfree

Planners
Ben Kay and Liz Wolstenholme

Agency producers
Ruth Bradley and Amanda Gower

Media company
Mindshare

Production company
Sonny London

Director
Guy Manwaring

Producer
Alice Grant

Campaign - The Work