Welsh songstress Bonnie Tyler is starring in a new ad campaign for MasterCard, which aims to promote the credit card's "World MasterCard" platform.
The ad carries the strapline 'Getting back more than you expected: Priceless', and aims to highlight the bespoke rewards and offers MasterCard customers receive when using their card.
Released: 12 April 2010
Campaign title
'World Mastercard'
Client
Rita Broe, VP Head of Marketing UK & Ireland and Head of Brand Europe Ben Rhodes, VP Marketing UK & Ireland
Executive creative directors
Brian Fraser and Simon Learman
Art director
Simon Hepton
Copywriter
Matt Crabtree
Planner (media agency)
David Clements
Planner (production company)
Ben Reilly/Alice Pott Moxie Pictures
Director/editor/sound
Neil Gorringe
MasterCard has launched a social media and online campaign featuring the former New Zealand rugby player Wayne "Buck" Shelford, as part of its World Cup sponsorship.
Mastercard has launched a campaign to remind holidaymakers that Mastercard is the key to moments money can't buy while on vacation.
© Haymarket Media Group Ltd.