Celebrity chefs Delia Smith and Heston Blumenthal come together on screen for a new advertising campaign for Waitrose.
The ad by MCBD is three-and-half minutes long and takes the form of a mini cookery programme using the UK's best seasonal ingredients.
Released: 25 March 2010
Campaign title
The Recipe For Great Food
Client
Sarah Fuller, Head of Marketing
Copywriter
Jeremy Carr
Art director
Ken Hoggins
Planner
Carl Ratcliff
Media planner
Faye McDowall
Director
Graham Sherrington
Editor
James Hart, Alex Wilkinson
Waitrose has launched a new ad to promote its responsibly sourced cod from sustainable sources.
Waitrose is using social media to develop brand engagement and drive sales over the festive season.
© Haymarket Media Group Ltd.