Kerry Foods has launched a TV ad to promote its meat snack, Mattessons Fridge Raiders.
The campaign targets a teen audience and features a group of free runners jumping over buildings and surfaces in a bid to entrap a Mattessons Fridge Raiders delivery truck.
Released: 17 March 2010
Campaign title
Hunger hunters
Client
Phil Chapman, group marketing director, Kerry Foods
Copywriters
Trevor Robinson and Neal Colyer
Art directors
Trevor Robinson and Neal Colyer
Planner
Jon Howard-Spink
Media agency
Vizeum
Production Company
Quiet Storm Films
Director
Trevor Robinson
Saatchi & Saatchi has created an ad for Mattessons centred around the strapline "for when you're Hank Marvin", the rhyming slang for starving.
Kerry Foods is talking to agencies about the £4 million advertising arrangements for its Mattessons brand.
© Haymarket Media Group Ltd.