Online campaign will encourage consumers to share their grin for a chance to become the official face of the 'Guinness grin' for 2010.
Users are encouraged to upload their Guinness Grin photo to the microsite, available through Facebook, or from their desktop.
Released: 16 March 2010
Campaign title
Guinness grin
Client
Matthew Timmons, Assistant Brand Manager, Diageo
Creative Director
Jaime McLennan
Creative
Robert Bovington
Designer
Thomas Addison
Account Planner
Ruth Chadwick
Account Manager
Kathryn Green
Guinness has launched the first ever iAd by Tullo Marshall Warren.
Abbott Mead Vickers BBDO has created a new ad for Guinness to promote the brand in conjunction with St. Patrick's Day on 17 March.
© Haymarket Media Group Ltd.