Walkers 'sandwich' by Abbott Mead Vickers BBDO

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In its latest campaign, Walkers took over the quiet Kent town of Sandwich and organised a surprise event to show just how much more exciting Sandwich(es) can be with Walkers.

The event included JLS performing an impromptu gig to sixth-formers, Frank Lampard coaching the local team and Pamela Anderson pouring beers.

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Keywords:

United Kingdom, Food & Drink, Global

Released: 11 March 2010

Agency: Abbott Mead Vickers BBDO
Advertiser: Walkers
Creative Type: Television
Sector: Food & Drink
Country: United Kingdom

Related Creative:

Credits

Project
Lunch

Client
Miranda Sambles, marketing director and Delphine Haas, marketing manager, Walkers

Copywriter
Steve Coll, Scott Andrews

Art director
Colin JOnes, Leigh Gilbert

Planner
Tom White, Bridget Angear

Media agency
OMD

Media planner
Sarah McBeath, Yin Chung

Director
Declan Lowney

Production Company
HSI

Post-production
The Mill

Exposure
TV, Online