DVLA 'crushed' by DLKW

2.5 1 Votes

The DVLA has launched a new campaign to remind drivers to keep up with their vehicle tax.

The TV campaign pushes viewers to the DVLA website where they can pay online.

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Released: 29 January 2010

Creative in this campaign:

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Credits

Client
Derek Hobbs, Head of Consumer Insight and Marketing              

Art Director
Richard Prentice

Copywriter
David Adamson

Executive Creative Directors
George Prest

Agency Producer
Jane Edwards, COI

Planning
Charlie Snow            

Media Agency
Arena BLM  

Media Planner
Martin Greenbank                            

Audio Post Production
Framestore                         

Post Production House
Framestore

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