Nike Sportswear has launched a free iPhone application, True City, giving access to a live community of "tastemakers" sharing what's happening in six European cities including London and Berlin.
AKQA created the app, which combines mobile technology including QR codes and geo-tagging with social media functionality such as Facebook Connect.
Released: 13 January 2010
Client
Julian Howkins, Digital Brand Manager, Nike
Account Executive
Simon Stocks
Account Director
Jo Holdsworth
Designer
Nick Bastian
Senior Copywriter
Marcus Efstratiou
Senior Planner
Jonathan Hum
Associate Post Production Assistant
Andy Briscoe
Project Manager
Jon Spruce
Animation
Mainframe
Nike is launching a new print campaign in anticipation of the Six Nations rugby match that plays on the classic rivalry between English and French Rugby squads.
© Haymarket Media Group Ltd.
