Waitrose has launched a direct marketing campaign to encourage consumers to cook up hearty seasonal fare.
The pack, entitled ‘the campaign for a joyful January', was created by Kitcatt Nohr Alexander Shaw and features a range of offers as well as tips on ‘mood lifting food'.
Released: 12 January 2010
Project name
Joyful January
Client name
Neil Stead, Marketing Manager (Direct Marketing) Waitrose
Copywriter
Kate Flather
Art director
Phil Keevill
Planner
Chris Ridd/David Yates
Designers
Olu Falola and Kaara Shepard
Production
Gary Bridge
Waitrose is using social media to develop brand engagement and drive sales over the festive season.
Delia Smith demonstrates how to make her classic Christmas cake in a seasonal ads for Waitrose.
© Haymarket Media Group Ltd.
