TfL 'Safer Travel at Night' by M&C Saatchi

2.2 Avg.
Score 2 Votes

TfL has launched a new ad in its Safer Travel at Night (STaN) initiative that aims to encourage people, especially young women only to take licensed taxis.

The ad, created by M&C Saatchi, and directed by Graham Fink, takes a hard-hitting look at the consequences of getting into unlicensed minicabs.

Share On:

Share by Email

Released: 03 December 2009

Related Creative:

Credits

Project name
Safer Travel at Night (STaN)

Client
Miranda Leedaham – Group Marketing Communications Manager

Brief
To help reduce the number of sexual assaults committed in illegal minicabs.

Copywriter
Paloma Reed/Nick O’Brien

Art director
Paloma Reed/Nick O’Brien

Planner
Cressida O’Shea

Media agency
MEC

Media planner
Alisa Buckley

Production company
Frivolous

Director
Graham Fink

Editor
Pete Goddard

Post-production company
Rushes

Audio post-production company
Wave
blog comments powered by Disqus

Related News

Transport for London 'bike frames' by M&C Saatchi

Transport for London 'bike frames' by M&C Saatchi

M&C Saatchi has created a campaign for Transport for London to boost the number of cyclists in the capital and encourage existing cyclists to ride more.

Transport for London 'app' by R/GA London and New York

Transport for London 'app' by R/GA London and New York

R/GA has developed a mobile application to help reduce congestion and improve the health of Londoners.

Part of the Brand Republic Group