Lynx 'snow prints' by Bartle Bogle Hegarty

Bartle Bogle Hegarty has unveiled its Christmas offering for Lynx building on this year's Pocket Pulling Power campaign.

The work aims to remind young guys that they should never be without their Bullet in order to take advantage of the pulling opportunities over the festive season.

The snow used in the campaign is fake and took three days worth of shooting in separate locations across London.

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United Kingdom, FMCG, Cosmetics / Toiletries, Global, Branding, Advertising

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