Waitrose 'home' by Miles Calcraft Briginshaw Duffy

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Waitrose unveils its Christmas brand campaign, by Miles Calcraft Briginshaw Duffy, featuring the voice of up-and-coming singing sensation Camilla Kerslake as she launches her debut album this festive season.

‘Home’ is the central theme to Waitrose’s marketing strategy this Christmas, at a time where food plays a pivotal role in bringing people together.

The visuals are an edited version of last year's Waitrose Christmas ad.

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Keywords:

Grocery Food, United Kingdom, Consumer Goods, Supermarkets, Food & Drink, Retail, Global, Branding, Advertising

Released: 11 November 2009

Agency: Miles Calcraft Briginshaw Duffy
Advertiser: Waitrose
Creative Type: Television
Sector: Food & Drink Grocery Food Retail Supermarkets
Country: United Kingdom

Related Creative:

Credits

Project name
Waitrose Christmas

Client
Sarah Fuller, Head of Marketing Communications

Brief
To establish Waitrose as the destination for all your needs this festive season, because at Christmas there’s only one place to be.

Copywriter
Jeremy Carr

Art director
Ken Hoggins

Planner
Matt Wyatt

Media agency
MGOMD

Media planner
Faye McDowall

Production company
RSA

Director
Stuart Rideout

Editor
Louise MacGregor

Post-production company
Frame Store

Audio post-production company
Factory