To announce the Vodafone sponsorship of motorsports on Portuguese sports channel SportTV, JWT Lisbon has produced four short films, starring the drivers and their phones.
The campaign aims to communicate Vodafone’s brand message of "make the most of now"
Video 1: go kart
Video 2: dirt bike
Video 3: motorbike
Video 4: racing car
Released: 09 November 2009
Project name
Viva o momento
Creative directors
João Oliveira, Jorge Barrote, João Geada
Copywriter
Pedro Lourenço
Art director
Pinha
Production company
Stopline
Director
Fanfas
Vodafone has released a new ad to show the different ways people use their network to communicate.
Vodafone has launched a new TV ad aiming to show how important it is for friends and family to be able to contact each other when they need to talk.
© Haymarket Media Group Ltd.