Ogilvy Advertising has created a new print campaign to accompany a TV spot promoting the new Ford Focus.
The work shows the car surrounded by illuminated outlines of Marilyn Monroe and the paparazzi in a bid to emphasise the attention-grabbing design of the new Ford Focus.
Released: 06 November 2009
Project name
White and Orange
Client
Maureen Graham, Director, Marketing Communications, Ford of Europe
Brief
To increase salience of the Ford Focus MCA across Europe by highlighting the attractive kinetic design of the nameplate mid way through its lifecycle.
Creative team
Dom Sweeney, John Crozier
Planner
Stephen Wallace
Photographer
James Day
Retouching agency
Smoke & Mirrors
Ford has launched a new campaign around its Ford S-MAX model, aiming to show how it can help make life more interesting.
Ford is launching its first UK 3DTV ad campaign on Europe's first 3D channel, Sky3D.
© Haymarket Media Group Ltd.