Ogilvy Advertising's first work for Aga is focusing on the upcoming Aga Season, a series of events that the company is running to encourage consumers to embrace winter.
The campaign compromises a series of print ads, as well as radio, online and PR activity.
The ads drive consumers to the Aga website, which contains a list of events taking place during the festive period at selected Aga stores.
Released: 23 October 2009
Project name
Christmas
Client
Eileen Slattery, marketing director, Richard Eagleton, Group Marketing Director
Brief
Encourage re-evaluation of AGA cookers as relevant to busy, contemporary homes, not just a fond memory.
Copywriter
Alun Howell
Art director
Alun Howell
Planner (creative agency)
Polly Evelegh
Media agency
TCS Media
Media planner
David Price
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