A ballet provides the sensory setting for TBWA\London's latest work for Häagen-Dazs ice cream as a couple communicates only via touch, sight and taste.
A 40-second version of the ad will air during Ugly Betty on Channel 4 at 22.10pm on 12 October.
Released: 08 October 2009
Project name
Melt Together
Client
Abigail Marr, Senior Brand Manager
Brief
Return Häagen-Dazs to its iconic status as the intimate adult ice cream
Writer
Graham Cappi
Art director
James Gillham
Planner
Kate Reading/Tom Morton
Production company
Independent
Director
Phillipe André
Music
STREAM
Häagen-Dazs, the General Mills-owned ice-cream brand, is bringing 'The House of Häagen-Dazs' campaign, starring Bradley Cooper, the Bafta and Oscar-nominated actor, and model Jana Perez, to the UK.
Häagen-Dazs has launched a pop-up space for women that aims to put a luxurious spin on an ice-cream parlour.
© Haymarket Media Group Ltd.