Cameron Crowe has directed this latest spot by Wieden + Kennedy Portland for music store Target, featuring rock band Pearl Jam.
The band rock out on stage with a backdrop showing the Target logo in a bid to juxtapose the brand with the music.
Released: 18 September 2009
Project name
Pearl Jam
Client
Abby Ruben, Target
Brief
To underscore the exclusive access of Target’s partnership with Pearl Jam, we shot an intimate “secret show” at the historic Showbox theater in Seattle. The band performed in front of green screen, allowing us to create a marriage of Target branding and images fitting the band’s aesthetic in post.
Copywriter
Andrew Dickson
Art director
chris Larson
Production company
Moxie Films
Director
Cameron Crowe
Editor
Kirk Baxter
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