Sony 'dear playstation' by Deutsch LA

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Score 6 Votes

Fictitious Playstation employee, Kevin Butler, responds to a series of customer letters in this latest work for Sony from Deutsch LA.

Butler takes on a range of guises, including "VP Enough is Enough" and "Director of Rumor Confirmation" as he answers questions from Playstation customers.

Video 1: rumour monger

Video 2: unsatisfied girlfriend

Video 3: desperate dad

Video 4: dustin pedroia

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Keywords:

Tech Products, Media / Entertainment, Video Games, United States, North America, Video Games Consoles, Global, Branding, Advertising

Released: 16 September 2009

Agency: Deutsch LA
Advertiser: Sony PlayStation
Creative Type: Television
Sector: Media / Entertainment Video Games Technology Video Games Consoles
Country: North America United States

Creative in this campaign:

Related Creative:

$PlayStation 'cross walk' by TBWA\Chiat\Day Los Angeles$

Credits

Project name
Dear Playstation

Client
Peter Dille, SVP, Marketing and Playstation Network
Scott Steinberg, VP, Product Marketing, Sony Computer Entertainment America Foster City, CA

Copywriter
Josh Fell

Art director
Ryan Dickey

Production company
Moxie Pictures

Director
Frank Todaro

Editor
Christjan Jordan