A woman can't resist taking a bite out of her husband's Kingsmill sandwich in this latest spot from M&C Saatchi.
The ad, entitled 'Confessions', sees "Sam" eating the sandwich her husband has prepared for his lunch, as the quality of Kingsmill white bread proves too good to pass up.
Released: 14 September 2009
Associated British Foods, the food giant that owns brands including Kingsmill, Ryvita and Twinings, is holding a review of its digital advertising roster.
M&C's latest campaign for the Department for Environment, Food and Rural affairs attempts to promote conservation volunteering as the perfect antidote for summer holiday boredom.
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