Fancy an Egg McMuffin? Well now you can get one as early as 6am in the morning and McDonald's is promoting its new opening time with a TV ad by Leo Burnett.
The fast food chain is claiming to help make early mornings feel a little less early in the new spot which features a range of people doing dopey things because they haven’t quite woken up yet.
Released: 11 September 2009
.jpg "McDonald's 'beard' by Cossette")
Client
Jill McDonald - Chief Marketing Officer
Copywriter/Art Director
Tony Durston
Planner
Rebecca Harris
Media agency
OMD
Production company
Gorgeous
Director
Vince Squibb
Editor
Paul Watts @ The Quarry
Post-production
MPC
Exposure
National TV, press & radio
McDonald's has launched a campaign showing the lengths staff will go to in order to make a trip to McDonald's memorable.
McDonald's has launched its 'great tastes of America' promotion for the fourth year running, supported by a TV campaign.
© Haymarket Media Group Ltd.