Iris London has unveiled a new campaign for love it or hate it breakfast spread, Marmite, to promote the Reading for Life government initiative.
The campaign, which also includes print and radio ads, is aimed at encouragin families with children aged between six and ten, to get their kids into reading at a young age.
Released: 10 September 2009
Marmite has launched a new campaign positioning the yeast extract against pretentious food and presenting it as the perfect cooking ingredient.
DDB UK is launching a new brand campaign for Marmite and has created two new political parties to go head-to-head in an election battle to determine if the UK is a nation of Marmite lovers or haters.
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