Wieden & Kennedy Portland has released a new ad featuring a man engaged in a variety of manly pursuits, including golf and weightlifting.
The ad aims to demonstrate that Old Spice now has a variety of scents for different occasions and different men.
Released: 10 September 2009
Project name
Different scents for different gents
Creative directors
Jason Bagley, Eric Baldwin
Art director/copywriter
Craig Allen
Eric Kallman
Producer
Andres Murillo
Production company
MJZ
Director
Tom Kuntz
Editor
Gavin Cutler
Post production
The Mill LA
Audio post production
Lime Studios
Wieden & Kennedy Portland swept the board at the D&AD awards, receiving a total of nine awards for its Old Spice "the man your man could smell like" campaign.
Old Spice has released another follow-up to its successful 'The Man Your Man Could Smell Like' campaign.
© Haymarket Media Group Ltd.