Sony is launching a new retail campaign featuring legend of rock Alice Cooper, which seeks to promote its new TV trade-in initiative.
Consumers are being given the opportunity to trade in their old TV's in exchange for money off a new model.
View the ten best Fallon sony ads here: Fallon Sony ads
Released: 21 August 2009
.jpg "Sony DVD Handycam 'Shoot. Eject. Play. Simple' by Fallon")
Project name
Sony Rockstar - Raider of the lost art
Client
Matt Coombe and Carl Prin, Sony
Brief
Launch new TV trade in scheme and promote 3 year guarantee
Creative team
Graeme Bowman, Senan Lee, Lee Tan and Al Young,
Planner
Tom Morton
Media agency
OMD
Media spend
N/A
Production company
EPOCH
Director
George Hickenlooper
Editor
Leo Scott @ Speade
Post-production
Marcus Moffat @ MPC
Audio post-production
Ben Leeves @ Grand Central
Exposure
TV UK and Ireland
Agency Republic has created an online film to promote Playstation 3's LittleBig Planet's dedicated YouTube channel.
Sony Europe has called a review of its £50 million pan-European ad account.
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