Delaney Lund Knox Warren has launched a TV to promote The Daily Mirror's new football site, mirrorfootball.co.uk.
The TV ad features iconic images relating to ten famous British football clubs, including Arsenal, Newcastle and West Ham, emerging from a set of filing cabinets.
A print campaign supports the TV spot, driving people to visit the new online football archive.
Released: 06 August 2009
Project name
mirrorfootball.co.uk
Client
Lorraine Fraser, Marketing Director of National Titles, Mirror Group Newspapers.
Brief
A 20” TVC forms part of an integrated campaign publicizing the launch of mirrorfootball.co.uk, a unique website combining up to the minute football coverage with access to The Mirror’s historic photo archives which go back to 1903. Images from the archives both old and new communicate the range of content from results and fixtures to pundits’ commentary.
Copywriter
Phil Webb
Art director
Vicki Foster
Planner
Kathryn Ellis
Media agency
Zenith Optimedia
Media planner
Iain Brewer, Alexander Jackson
Production company
Th1ng
Director
Run Wrake + Tom, Dick & Harry
Editor
Th1ng
Post-production
Th1ng
Exposure
National TV
Leagas Delaney in conjunction with production company Feel Films has produced a series of hard-hitting films on behalf of Stop the Traffik to draw attention to domestic and global human trafficking.
LONDON - Mirror Group Newspapers is reviewing its estimated £6.5 million media planning and buying account in the UK and Ireland.
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