Y&R Peru has created a print campaign to promote the new Toyota Priuus by making a visual play on its hybrid status.
The hybrid Toyota model is set against an enchanted forest background, populated by an array of mythical hybrid creatures.
Photographed by Luis Felipe Soto, the Fantasia-inspired beings gather around the car in wonder, pointing and admiring.
The strapline reads: "At last an hybrid that isn't just a myth".
Released: 24 July 2009
Project name
Hybrids
Client
Rafael Chang, Ider Cifuentes, Toyota
Copywriter
Flavio Pantigoso, Jorge Soto
Art director
Christian Sánchez, Christopher Graham
Photography
Luis Felipe Soto
Digital artist
David Vega
Toyota has launched a new ad for its Yaris model, featuring a cameo from Supergrass front man Gaz Coombes.
Toyota has launched an online film featuring projection mapping techniques to showcase the unique hybrid technology in their new Auris.
© Haymarket Media Group Ltd.