RKCR/Y&R has created a new print ad for wine-maker Rosemount, as the brand aims to reposition itself as a "creator" of wine.
Every wine, from Chardonnay to Merlot, is characterised as a female genie emerging from the wine bottle in a haze of colour portraying the drink type.
The print campaign is supported by online and TV work.
Released: 13 July 2009
Client
Eva Barratt – Rosemount Global Brand Director
Lachie Hayman – Rosemount Global Brand Manager
James Brown - Rosemount Global Assistant Brand Manager
Fosters EMEA - Rosemount
Brief
Launch a global brand campaign to revive Rosemount’s creative identity, sense of style and self-expression.
Copywriter
Graeme Cook
Art director
Stuart Elkins
Planner
Anna Tetlow
Production company
Peter Bailey
Director
Zena Holloway
Post-production company
Tag
RKCR/Y&R has created a new TV ad for wine-maker Rosemount, as the advertiser aims to reposition itself as a "creator" of wine.
M&S is celebrating its 125th year on the high street with a new campaign showing how the store has delivered 'quality worth every penny' since 1884.
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