Heinz Salad Cream is being pitched as the magic ingredient that will bring bland food to life in a new TV ad created by Abbott Mead Vickers BBDO.
The 30-second spot opens on a grandmother who is preparing lunch for her grandchildren. After looking at the lackluster spread of food before her she decides to spruce up the offering using her trusty salad cream.
Released: 09 July 2009
Project
Heinz Salad Cream
Client
Adrian Mooney, Marketing Director, Sauces; Lynsey Hurst, Senior Brand Manager, Ambient Dressings
Brief
Reawaken people's love for Heinz Salad Cream and give them a few tips/pointers on how it can be used on both hot and cold food
Copywriter
Markham Smith
Art Director
Richard Dennison
Agency Planner
Jacquie Chick, James Needham
Media Agency
Vizeum
Media Planner
Rachael Florence, Paul Hutchinson, Ben Maclaren
Production Company
Partizan
Director
Toby MacDonald
Post-production Company
The Mill
Audio Post-production
Grand Central
Exposure
National
Heinz has unveiled a new ad for its latest range addition, the Heinz Beanz Fridge Pack, which has a re-sealable pot.
Heinz has launched a new £2m TV and radio advertising campaign to promote the tagline 'It has to be Heinz' in the run up to the winter soup season.
© Haymarket Media Group Ltd.