Wieden & Kennedy Amsterdam is launching a campaign for Tanqueray gin, encouraging consumers to abandon 'simple' choices in favour of a more original beverage palette.
The ‘Resist Simple’ campaign is about people who make the effort to experience a more interesting life, and veer away from the status quo. This includes choosing what to drink.
Released: 07 July 2009
Client
Shivaun Lucey, global brand director for gins at Diageo
Copywriter
Hector Muelas and Brandon Davis
Art director
Mark Sloan and Sezay Altinok
Planner
Jenny Howard
Production company
Motion Theory
Director
Mathew Cullen and Jesus de Francisco
Editor
Colin Woods (“Backstage”), Doron Dor (“Paris” & “3 Glasses”)
As part of a new campaign for Tanqueray by Mother New York, the singer Aloe Blacc recorded and starred in a video for a track written for the brand called Tonight Downtown.
LONDON - Wieden & Kennedy Amsterdam has poached the Leo Burnett planning director, Martin Weigel, to take on the role of head of planning at the agency.
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