Sure 'coins' by Lowe London
Sure has launched a new TV ad focusing on value for money, which features coins morphing into a Sure deodorant can.
The coins in the ad make up the exact price of Sure deodorant at £1.73 for a 150ml can.
Released: 06 July 2009
- Agency: Lowe London
- Advertiser: Sure
- Creative Type: Television
- Sector: FMCG Cosmetics / Toiletries
- Country: United Kingdom
Related Creative:
.jpg "Sure for Men, Lowe, Stunt City")
Credits
Title
Coins
Client
Mariano Sampietro, regional brand manager, Unilever
Brief
To reassure consumers of the good value Sure offers
Writer
Christine Turner
Art director
Simon Lloyd
Planner
Becky Taylor-Wilkinson
Media agency
Mindshare
Production company
Proxima Milano
Post-production
Jack Alexandre
Exposure
TV, press, outdoor
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