VW is hoping to position the Passat marquee as the "one thing you can be sure of" during these economically turbulent times with a new spot that puts a musical twist on the recession.
The all-singing-(less)-dancing 60-second ad, created by DDB, opens on a man being turfed out of his city office block. As the box containing his last worldly possessions collapses onto the pavement the man breaks into a jubilant song.
Released: 03 July 2009
Project name
Positive Thinking
Client
Kirsten Stagg, marketing communications manager; Daniel Hill, communications manager, Volkswagen UK
Brief
Show how the Passat stands for dependability in a world full of uncertainty.
Copywriter
Dave Henderson
Art Director
Richard Denney
Planner
Caroline Parker
Agency Producer
Natalie Powell
Director
Noam Murro
Production company
Biscuit@Independent
Media agency
Mediacom
Media planner
Duncan Snowden
Exposure
TV
LONDON - Volkswagen has been awarded the Advertiser of the Year prize at this summer's Cannes Lions International Advertising Festival - view the top 10 best VW ads of all time.
LONDON - Volkswagen will be awarded the Advertiser of the Year prize at this summer's Cannes Lions International Advertising Festival.
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