Grey London has produced a campaign to showcase Samsung's new full-touch mobile phone, in a bid to prove that 'impatience' is a virtue.
Voiced by James McAvoy, the commercial opens with people ‘waiting their lives away’ before changing pace and cutting to a group of people ‘living for the moment’, whilst the voiceover pronounces the virtues of impatience.
Released: 03 July 2009
Client
Mikah Martin-Cruz - Marketing Director for Samsung Electronics (UK&I)
Copywriter
Grey London
Art director
Grey London
Media agency
Starcom
Media planner
Alexia Pilavachi
Production company
Moxie Pictures
Director
Neil Gorringe
Editor
James Rosen
Post-production company
The Moving Picture Company
Audio post-production company
Wave
Samsung is launching a new ad campaign to promote what it claims is the UK's first 3D LED TV.
LONDON - CHI & Partners has won an estimated $75 million global Samsung brief to launch a new smart phone after a pitch against Leo Burnett and Grey.
© Haymarket Media Group Ltd.