Bartle Bogle Hegarty has launched new print work for Tango off the back of the "save Tango" campaign.
To celebrate the success of Tango’s rebirth, it is launching a new 440ml Tango can, giving fans 110ml extra. It is supported by a print campaign, which warns of the weird and wonderful side effects that result from drinking too much Tango.
Released: 29 June 2009
Project
Tango with added Tango
Client
Sally Symes, senior brand manager, Tango, Britvic
Brief
Launch "Tango with added Tango", the new and bigger can
Writer
Wesley Hawes
Art director
Gary McCreadie
Planners
Rob Ward, Darius Karbassioun
Media agency
Mindshare
Exposure
Press, poster, Facebook
Is using surrealism in ads the work of lazy creatives or a genuinely effective way of getting a message across?
© Haymarket Media Group Ltd.
