Rainey Kelly Campbell Roalfe has launched its follow up ad to 'ball of light' which dramatises how Virgin Media's mobile phone service can liven up even a dull train journey.
The spot sees a man taking a train trip, but, thanks to his phone, he is transported into a world music, film and friends and family.
Released: 23 June 2009
Project Name
Fantastic Journey
Client
Ashley Stockwell, Executive Director of Brand and Marketing, Virgin Media
Brief
Demonstrate the world of entertainment you can experience with a mobile from Virgin Media
Copywriter
Ted Heath
Art Director
Paul Angus
Planner
Ben Kay, Bruno Frankel
Agency Producer
Danielle Sandler
Media Company
Manning Gottlieb OMD
Media Planner
Goodstuff
Production Company
Rogue Films
Director
Sam Brown
Editor
James Rosen
Producer
Kate Hitchings
Post-production
MPC
Audio post-production
Grand Central
Exposure
TV
Virgin Media has unveiled a new digital campaign created by branding and digital agency Start, called the '10 things project', which celebrates 10 years of broadband.
Rainey Kelly Campbell Roalfe/Y&R has promoted Ben Kay, its head of planning, to the newly created role of chief strategy officer, as part of a restructure of its planning department.
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