A tribute to England by Parisian agency Fred & Farid, this latest work for McVities biscuits sees a number of negative characteristics listed about the country which are counteracted by equally positive traits.
English biscuit brand, McVities are listed as one of a number of UK-centric elements that are perceived to be "good" despite their native origins.
Released: 19 June 2009
Project name
But...
Copywriter
Fred & Farid, Laurent Leccia, Thomas Raillard
Art director
Laurent Leccia, Thomas Raillard
Production company
Spy Films/Stink
Director
Trevor Cornish
McVitie's has launched an ad by Publicis London to promote its new Quirks offering.
Vinnie, the lovable Italian American gangster panda is back in a new sting for Fox's biscuits, created by Mother
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