Procter & Gamble Luvs 'new kid' by Saatchi & Saatchi New York

Saatchi & Saatchi New York highlight a child's feelings as it is told of a new sibling, through the eyes of a adult man in this new work for Luvs Diapers.

Open marriage, love triangle... call it what you will, this latest work for Luvs, by Saatchi & Saatchi New York plays out the arrival of a new sibling through adult eyes.

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FMCG, Cosmetics / Toiletries, United States, North America, Misc, Global, Branding, Advertising

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