M+C Saatchi has created a new campaign for Foster's Australian beer which tells the tale of a lost marine.
Hank Baxter is presumed lost at sea after his command vessel loses his signal over the infrared system.
He is then shown using his marine's electricity to power a TV so he can watch the outcome of a cricket match.
The voice over states: "Get some Australian in you."
Released: 19 June 2009
Project name
Get some Australian in you
Client
Gayle Harrison, Marketing Manager, Foster's
Brief
To make young men walk into a bar or supermarket and select a Foster’s by returning to classic Foster’s Australian ‘no worries’ advertising.
Copywriter
Tom Drew
Art director
Uche Ezugwu
Planner
Matt Willifer
Media agency
MediaVest
Media spend
£ multi-million campaign
Production company
Sonny
Director
Frederik Bond
Editor
Tim Thornton-Allen
Post-production company
MPC
Audio post-production company
Wave Studios
Foster’s is launching a humorous iPhone app, called the “Vordometer”, that allows users to see what their girlfriend will look like in later life.
© Haymarket Media Group Ltd.
