Rubicon 'watermelon' by The Minimart

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The Minimart take to sunny Havana, Cuba to showcase the latest flavour in the Rubicon juice line-up, Watermelon.

Ed Chilcott directs a sequence of events involving watermelons, as the impractically large size and shape of the fruit proves too much for people at a Cuban market stall.

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Keywords:

Food & Drink, North America, Soft Drinks, Cuba, Global, Branding, Advertising

Released: 29 June 2009

Agency: The Minimart
Advertiser: Rubicon Drinks
Creative Type: Television
Sector: Food & Drink Soft Drinks
Country: North America Cuba

Credits

Project name
Watermelon

Client
Barbara Down, Rubicon Drinks Ltd

Copywriter
Tim Clyde

Art director
Ed Chilcott

Media agency
Four Communications/Fantasia Advertising

Media spend
£4.5m

Production company
Mini Films/Island Film

Director
Ed Chilcott

Editor
James Quintin

Post-production company
Smoke & Mirrors