Creative agency mr.h has superimposed PM Gordon Brown's face onto a chocolate brownie in this latest print campaign for upmarket store Harvey Nichols.
The campaign has been engineered to boost awareness of Harvey Nichol's food markets at stores nationwide using witty and relevant images.
Released: 08 June 2009
Project name
Gordon Brownie
Client
Harvey Nichols
Brief
To promote Harvey Nichols Foodmarket
Copywriter
Ruan Milborrow
Art director
Ruan Milborrow Luis Rodriguez
Photographer
Mark Nightingale
Exposure
The Spectator
DDB UK unveiled a new campaign for the Harvey Nichols Summer sale with shoppers with their faces covered in various disguises, stereotypically used in robberies.
Harvey Nichols' surreal campaign for its summer sale highlights the strategy and luck required for sale shopping.
© Haymarket Media Group Ltd.