The Home Office is confronting young people with some typical drunken behaviour such as shouting and singing in the street, fighting with friends, and vomiting, in a new viral campaign designed to drive home the message that if you wouldn't do it sober, you shouldn't do it drunk.
A continuation of the know your limits TV campaign, the new online film features a man conducting vox-pop style conversations with young people in the street.
Released: 05 June 2009
Project
Know your limits - binge drinking
Client
Catherine Worswick, The Home Office
Brief
Challenge 18- to 24-year-old binge drinkers to consider the consequences of their actions
Writer
Anthony Stamp
Art director
Richard Yates
Planner
Cat Wiles
Media agencies
Rubber Republic, i-Level
Media planner
n/s
Production company
Home Corp
Director
Saul Dibb
Post-production
The Mill
Audio post-production
Clear Cut Sound
Exposure
Online
The latest Home Office spot by Rainey Kelly Campbell Roalfe/Y&R is part of a new government-led campaign headed by the Deputy Prime Minister, Nick Clegg, to highlight rape and sexual abuse among teenage couples.
Shane Meadows has directed the latest campaign from The Home Office, which aims to tackle abuse within teenage relationships.
© Haymarket Media Group Ltd.