Lucozade is sponsoring Big Brother this year and is promoting the tie-up with a series of idents created by M&C Saatchi.
The campaign focuses on a diminutive man and his taller sibling - his ‘big brother’ – who he challenges to complete a number of seemingly impossible dares.
VIDEO 1: South Pole Top
VIDEO 2: South Pole Tail
VIDEO 3: Bling Top
VIDEO 4: Bling Tail
VIDEO 5: Bat Top
VIDEO 6: Bat Tail
VIDEO 6: Boxing
Released: 04 June 2009
Project
Lucozade Energy Big Brother idents
Client
Jennifer Hall, senior brand manager, Lukozade
Brief
Engage 18-24 year old men with the core brand proposition - ‘Lucozade helps you to do more with your energy'
Copywriter
David Anderson, Ian Brassett, Tom Drew
Art Director
David Anderson, Ian Brassett
Planner
Anna Donaghey
Media agency
MediaCom
Media Planner
Chris Binns
Production company
Another Film
Producer
Catryn Ramasut
Director
Nick Jones
Editing
Cut and Run
Post-production company
Scamble
Audio post-production
Scamble
Exposure
Big Brother Idents, nationally
Lucozade Sport, the sports drink brand, has continued its 'Yes' campaign by Grey London, with a new ad highlighting its Lite variant.
Rap star Tinie Tempah, Irish World Champion boxer Katie Taylor and Blink 182 drummer Travis Barker have been brought together for a new ad campaign for Lucozade Sport, the first by Grey since picking up the business last year.
© Haymarket Media Group Ltd.