Kitcatt Nohr Alexander Shaw has teamed up with Altogether Digital to bring whisky-drinkers of the world together with a new networking site.
Every piece of information a whisky-enthusiast would want to have is available on the site, www.glenfiddich.co.uk/explorers, along with a blog and articles relating to Glenfiddich Explorers.
Released: 29 May 2009
Project name
Glenfiddich Explorers global relationship marketing programme
Client
Utadi Murphy - Global Relationship Marketing Manager, William Grant & Sons
Brief
Global relationship marketing programme for the Glenfiddich Single Malt Scotch Whisky brand. The programme aims to cultivate direct and loyal relationships with whisky consumers globally through targeted communications and engaging and informative website content at www.glenfiddich.co.uk/explorers
Copywriter
Simon Robinson
Art director
Graeme Noble / Jamie Tierney
Planner (creative agency)
Lazar Dzamic / Phil Cragg
Production company
RSA Films
Digital build
Altogether Digital
Director
Babak
Waitrose is trying to convince consumers that "every day can be a Waitrose day" with a DM campaign created by Kitcatt Nohr Alexander Shaw.
© Haymarket Media Group Ltd.
