Fallon has created a campaign for The Climate Group's new partnership "We will if you will" which seeks to unite businesses and charities in encouraging more sustainable consumer behaviour.
The campaign comprises print executions and postcard inserts which seek to persuade people to ‘eat seasonably’ by highlighting the seasonality of different fruit and veg.
The campaign drives consumers to the website www.eatseasonably.co.uk
Released: 29 May 2009
Clients
David Hall - Campaign Director, The Climate Group & Rob Moore - Campaign Manager, The Climate Group
Brief
Launch the Eat Seasonably Campaign in a warm and engaging way
Creatives
Pete Lewis, Matt Keon, Rick Gayton and Darren Beresford
Planner
Jon Alexander
Photographer
Arnhel de Serra
Retouching agency
Fallon
Media agency
Phd Rocket
Media planner
Charlie Ebdy
LONDON - Fallon has secured the advertising account for the Burton's Foods-owned biscuit brand Jammie Dodgers.
LONDON - Arla Foods has approached digital agencies to pitch for its Lurpak brand.
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