The Red Cross is promoting Refugee Week with a viral campaign featuring the Desperate Housewives star Dougray Scott.
Created by LBi, the film, opens on Scott having a kick about in a park with a refugee, Tesfamicael Negash, whose story is told during the piece.
Released: 29 May 2009
Project name
Look beyond the label
Client
Angela MyCock, media relations officer, British Red Cross
Brief
to showcase positive British Red Cross refugee success and life saving stories, while highlighting our refugee and ITMS service offer.
Copywriter
Dan Jon
Art director
Laura Jordan - Bambach Matt Watts
Media spend
£3,100
Director
Peter King
Editor
Peter King, Agenda Collective
LONDON - Age Concern and Help the Aged are looking for an agency to handle their combined direct marketing account, following the recent merger of the two charities.
The NSPCC has produced a direct mail campaign aimed at increasing donations to the charity to fund its Young Witness Support Service, which aims to prepare children for court experiences.
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