Israeli agency Shalmor Avnon Amichay/Y&R superimposed ads for Optalgin painkillers over the live action during the 2009 UeFA Champions League Final.
Each time a player from Barcelona or Manchester United hit the ground after a foul, a slide appeared at the bottom of the TV screen stating: "Optalgin. Strong for strong pain."
Released: 27 May 2009
Project name
Special Injury Time ad break sponsorship
Copywriter
Oz Frenkel
Art director
Natan Freifeld
Planner
Yehoram Davidi / Liron Shecter
Media agency
Union Media
Audio post-production company
Soundhouse
LONDON - ITV1's coverage of Manchester United's 2-0 defeat by Barcelona in last night's Champions League final drew 7.9m viewers, according to unofficial overnight figures.
Lionel Messi, the Argentine footballer, stars alongside Zinedine Zidane in a new big-budget Adidas ad promoting its F50i football boot.
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