This latest work for Adidas by 180\TBWA features in-depth analysis of two top players for the renowned NBA basketball league.
The animated ads go into the inner workings and details that make up the sporting prowess of Derrick Rose and Dwight Howard from top to adidas-clad toe.
Video 1: derrick rose
Video 2: dwight howard
Released: 25 May 2009
.jpg "Adidas TBWA\Chiat\Day")
Project name
The Inner Workings of a Creator / The Detailed Mechanics of a Commander
Client
Ryan Morlan, global director of communications, adidas basketball and Lia Vakoutis, global manager of communications, adidas basketball
Copywriter
Amir Farhang
Art director
Joel Rodriguez
Production company
The Ebeling Group
Director
Hilton Tennant
Editor
Jeffrey Elmont, Chris Hall
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