Disneyland is promoting its Paris resort as a way for children to banish bad dreams in a new print campaign by BETC Euro RSCG.
The ads feature children going to drastic lengnths to get their own back on their night time tormentors.
Released: 26 May 2009
Project
Bad Dreams
Client
Disneyland Resort Paris
Agency
BETC EURO RSCG
Copywriter
Charles Lefort
Art Director
Viken Guzel
Production company
RITA Production
Photography
Joseph Ford
Euro RSCG France has teamed up with artist Nadine Grenier to launch this outdoor campaign to raise awareness of the rising numbers of AIDS-related deaths in Africa.
BETC Euro RSCG has released a hard-hitting ad for the French market, campaigning against child pornography.
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