Axe / Lynx UK 'muchas maracas' by Bartle Bogle Hegarty
BBH has launched a new global campaign for Axe / Lynx featuring a man with impressive maracas.
The campaign highlights how the new scent 'fever' can get guys in the Latin party vibe.
BBH has launched a new global campaign for Axe / Lynx featuring a man with impressive maracas.
The campaign highlights how the new scent 'fever' can get guys in the Latin party vibe.
Released: 25 May 2009
Project
Muchas Maracas
Client
Unilever
Brand
Joachim Grothe, Brand Manager and Jessie Weller, Brand Manager, Axe / Lynx UK
Brief
Launch Axe/Lynx's new Latin American-inspired shower gel and deodorant
Creative Team
Dean Woodhouse & Hugo Bierschenk
Planner
Gavin May
Media agency
Mindshare
Illustrator
Jorge Alderete from Pocko People
Production Company
Biscuit @ Independent Films
Director
Noam Murro
Post Production
Jonathan Hairman / Stephane Allender @ Framestore
Editor/Editing House
Ben Stephens @ The White House
Audio-post production
Aaron Reynolds @ Wave Studios
Exposure
TV, Radio